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Marketing > Branding > Brand Management

Browse through our extensive list of free Brand Management magazines, white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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The Age of the Adaptive Marketer - Meeting the Needs of the Connected Customer with Adaptive Brand Content Presenting brand materials in a..
How Brands Annoy Fans - The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent It is estimated that..
How to Build a Successful Blog Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook...
Videos and Images Take Brand Engagement to the Next Level Content marketing is about more than just words created and broadcasted by a brand...
Wiley's Brand Marketing Book Bundle -- A Free 141 Page Sampler A diverse collection of Branding tips, tricks, and insights from some of..
Today @ Target Marketing Is the email newsletter for serious direct marketers looking for practical tips and strategies for profitable..
Understanding, Leveraging & Maximizing LinkedIn -- Free 42 Page Excerpt An unofficial, step-by-step guide to creating & implementing your..
How to Choose an Attribution Platform for mCommerce Apps If you're considering attribution platforms for your app business, this is the..
Digital Disruption: Have You Been Disrupted Yet? Look at the reality that is digital disruption and why it's happening, alongside who the..
Making the Workplace a Brand-Defining Space This report explores where and how marketing and HR leaders are collaborating on new ways to..
Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...
5 Social Audiences Brands Can't Afford to Ignore A treasure trove of data awaits marketers, if they only listen...
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition--Free Sample Chapter ..
6 Ways to Increase Marketing Content Utilization Discover how highly effective marketers deliver the right content to empower sales and..
Online Brand Protection Guide: Key Steps for Protecting Your Brand and Domains Learn the four steps that comprise the ideal online brand..
How Superbrands Breed Superfans Discover 6 best practices for 10X greater fan growth...
Designing for WordPress: Using User Experience to Tell a Strong Brand Story Tackle the basics of user experience and how together with a..
Online Community Strategy Guide The guide provides a framework to help you successfully plan and execute your Business Online Community,..
Mobile Benchmarks Report Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry?..
The Integrated Marketing Analytics Guidebook Learn how to build a marketing analytics framework and show marketing ROI with this integrated..
From Kittens to Conversions: Content Marketing Leaders Increase Effectiveness with Video Content marketing Leaders plan to increase content..
Getting Started with Digital Asset Management - an eBook for Marketers This eBook will introduce marketers to the guiding principles of a..
The Impact of Content Effectiveness on Sales and Marketing Content is a nexus between the sales and marketing functions in most..
Why Website Personalization Matters Static sites are primitive and not compelling but once personalization is done well, you will find..
Find Out How to Boost Policyholder Engagements Today's consumers have more insurance options than ever before. And they know it...
4 Proven Steps to Competitive Analysis In this eBook, you will learn 4 proven steps to effective competitive analysis to help you beat the..
7 Ways the Mobile Consumer Changes Everything Shopper's mobile use in research and buying is exploding. It's no longer enough to think of..
Anonymous Users Are People, Too In this eBook, we outline how to identify anonymous users, convert them into known users, and turn them into..
7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open Cut through the noise and stand out in an increasingly crowded..
Increase Revenues and Protect Brands with Email Reputation Management This white paper is an outstanding resource for marketing, brand..
A Better Way to Calculate Your Churn Rate An informative guide focusing on customer churn rate...
The Growth Hackers Wake Up Call How Growth Hacking Rewrote Marketing's Best Practices..
The Essentials of Customer Loyalty - Effectively Engaging Your Consumers Customer loyalty is, at its core, about retention, not acquisition...
Multilingual Marketing Content: Growing International Business with Global Content Value Chains This research report describes proven..
3 Ways Responding to Reviews Will Maximize your Marketing Budget For all the ways it has changed, marketing strategy has been the same since..
Finding the New Frontier 5 trends shaping the Insurance industry and how to create new opportunities...
Achieving Customer Experience Excellence Customer experience is the critical differentiating factor for brands across all industries...
42 Rules of Social Media 42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications..
How Shopper Conversations Change With The Seasons Just as the shopping seasons guide demand in many categories, they shape the conversation..
Moving Targets - Creating Engaging Brands in an On-Demand Word (2 FREE Chapters) Moving Targets is a guidebook for creating and re-inventing..
Affiliate Marketing and Protecting Your Brand: Getting Your Ducks In A Row Learn key tips to optimize your affiliate marketing programs and..
Brand Automation for Local Activation: Connecting Customer Engagement Into Measurable Local Strategies This report sets out to identify..
30 Days to Inbound Marketing Success If your company is considering starting an inbound marketing program and launching a blog for your..
10 Ways to Make Your Marketing Dashboard Great Engage, persuade and drive action with a powerful story of marketing performance...
Can You Buy Back Brand Equity? Target's response to the credit card breach had some initial success, but more still needs to be done to..
The Future of Influencer Marketing: 6 Predictions Your Brand or Agency Can Bank On Influencer marketing is catching fire. It's an exciting..
   
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